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The Risk Premium: Why Gift Card Platforms Price Differently

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If you have ever tried selling a gift card online, you may have noticed something curious: different platforms offer different rates for the same card. One site may promise you a certain amount for your Amazon or iTunes gift card, while another lists a much lower figure. At first, it can feel confusing, even unfair. Why should the same card be valued differently depending on where you sell it? The answer lies in something called the risk premium. In the world of gift card trading, the risk premium is the extra margin platforms build into their pricing to protect themselves against possible losses. These risks could come from fraud, regional restrictions, volatile exchange rates, or even delays in reselling the cards. Each platform views and manages these risks in its own way, which is why you see differences in the rates they offer. As someone who has been in this space for years, I can tell you that understanding the risk premium is key to getting the most out of your gift cards. It h...